Director, Digital Content & Email Marketing

    • Job Tracking ID: 512234-779183
    • Job Location: Charlotte, NC
    • Job Level: Any
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: July 27, 2021
    • Years of Experience: 5 - 7 Years
    • Starting Date: ASAP
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Job Description:

Summary & Position Overview

 

TEAM UP WITH INSP!

INSP is one of today's most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Our unique programming approach has made us one of the fastest-growing basic cable networks—yes, even in this era of cord-cutting. We’re currently available to over 67 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs, and digital broadcast services like the DISH Network and DIRECTV.  INSP is consistently ranked in the top 15 or better in CableFax Daily’s Primetime Rankings (published weekly), beating out networks like Bravo, AMC, MTV, Paramount, and more.  And, through our Imagicomm subsidiary, INSP content is distributed on an expanding array of OTT platforms, including Netflix, Amazon Prime, and in retails locations like Walmart and more.

 Our talented INSP team is what makes all this success possible!

The Director of Digital Content must be proficient in both the day-to-day strategy & execution for curating and managing a successful website as well as leading the charge on engaging- email content strategy. This role will drive both of these key areas, taking direction and prioritization from the VP, Digital Content & Social Media.

Scope

This role oversees all of INSP’s touchpoints on the second screen to help elevate the brand and drive-tune in to the network. The Director of Digital Content & Email Marketing will be responsible for INSP’s website and digital content initiatives.  Driving development of smart strategies to fuel increases in all key metrics such as: Unique Users, Page Views, Daily Active Users, Time Spent on the site and executing engaging content strategies to deliver on those KPIs.  In this role, you also will collaborate across the company on website upgrades and digital builds, formulate a content marketing strategy, oversee the digital content and email editorial calendars, and analyze campaign performance over all digital metrics. 

Key functions include managing internal and external writers, content auditing, SEO, blogger outreach and coordination, product and programming of the website, and sweepstakes management. This role will take on added strategic design and user experience responsibilities.

This role also steers our email newsletter program.  Responsibilities include scheduling and cadence, creative design templates, content development and testing, database growth, segmentation and lifecycle journey, and subscriber management. This role will also involve developing SMS marketing strategy as another touch point to communicate with our engaged audience.

This role will directly manage at least 3 employees as well as having tangential leadership over potentially more employees, in addition to managing external contractors, agencies, writers, and developers.

The ideal candidate will have proven, successful experience in managing creative digital-first content (in all media formats from written to video), creating websites, and digital properties. The ideal candidate has a proven track record showing strong growth, ideally for a similar entertainment/media property with multiple priorities and initiatives.  This person would have a decent understanding of product and technology road-mapping as well as working on multiple website scopes at the same time. The candidate should be well-versed in SEO functionality as well as utilizing available tools for improving organic search performance and metrics.  

Ideally, they will have successful experience in growing an email-based marketing program and improving key metrics such as subscriber growth, click rates, etc.  A solid understanding of web development tools and technology and CRM publishing systems such as: Salesforce Email and Mobile Studio, Google Ads Manager, Google Analytics, Google Search Console, Bright Edge, Moveable Ink, and more. This person must be a forward innovative thinker and understand the changing digital media landscape. The individual will forge strong relationships with internal stakeholders and work closely within the other departments and divisions. This position requires a highly efficient professional with a proven skill set in oral and written communications, project, and resources management as well as a mind for results.

Experience and Skills:

Primary Duties & Responsibilities

  • Lead strategic design and user-experience vision for the current website, INSP.com. Make front-end and back-end design recommendations and evaluate the potential for a reimagined user-experience for the site.
  • Manage multiple project timelines and executions simultaneously for maximum efficiency
  • Create and manage digital content & email marketing campaigns from conception to ?completion and results review
  • Work on continuing to scale our SEO efforts in the form of content to drive Page Views and optimizing the existing content across our website
  • Conceptualize digital-first content initiatives which could include content development and franchises (both written, audio, and video formats) across our website and email efforts.
  • Negotiate and adhere to product/deliverables timelines between web development team, creative team, and internal stakeholders
  • Maintain budgets, create, and update project & monthly reports
  • Ensure analytic tracking is defined and established, working collaboratively with Digital Analytics Manager
  • Ability to evaluate customer research, market conditions and competitor data
  • Stay abreast of current digital marketing & content best practices, making suggestions to incorporate any applicable best practices into initiatives
  • Update websites continuously through content management system
  • Provide effective communication with all departments on project status
  • Develop training materials and provide training on department workflow procedures
  • Effectively encourage, teach, and lead direct report(s) as well as outside vendors/contractors

 

Job Requirements

 

Education:

  • Bachelor’s degree

Experience:

  • 5+ Years’ experience leading management of a website property (including leading digital strategy, content development, SEO enhancements, and analytics) and/or other digital products in a fast-paced, deadline-driven environment.
  • 5+ Years’ experience leading email marketing initiatives and utilizing CRM project management systems.
  • 5+ Years’ experience in the digital space as it relates to the TV/media industry
  • 5+ Years’ experience in people management and cross-functional team leadership
  • Solid understanding of web production processes from concept to launch.
  • Exceptional communication and organizational skills.
  • Knowledge of creative and technical processes a plus.
  • Proven ability to build consensus and work effectively within a cross-departmental teams.

Skills/Abilities:

  • Excellent organizational and project management skills with a demonstrated ability to prioritize and manage multiple projects and campaigns concurrently.
  • Ability to evaluate vendor solutions and ability to quickly implement and utilize new solutions.
  • Strong presentation skills.
  • Strong oral and written communication skills.
  • Detail oriented and able to work well under pressure and meet deadlines.
  • Strong interpersonal skills and professional attitude.
  • Self-starter with good follow-through and the ability to take direction.

Management

  • This position reports to VP, Digital Content & Social Media

Schedule

Normal workday is 8am to 5pm, Monday through Friday; additional hours may be required to meet deadlines in the dynamic environment of a 24/7 broadcast operation. This description may expand to include other duties as required.