Summary & Position Overview
TEAM UP WITH INSP!
INSP is one of today's most popular cable television networks.
At a time when most networks are losing audiences, INSP has
continued to set records. Our unique programming approach has made
us one of the fastest-growing basic cable networks—yes, even in
this era of cord-cutting. We’re currently available to 80 million
U.S. households, 24 hours a day, through more than 2,800 cable
systems, TELCOs, and digital broadcast services like the DISH
Network and DIRECTV. INSP is consistently ranked in the top 25 or
better in CableFax Daily’s Primetime Rankings (published
weekly), beating out networks like Bravo, AMC, MTV, Paramount, and
And, through our Imagicomm subsidiary, INSP content is distributed
on an expanding array of OTT platforms, including Netflix, Amazon
Prime, and in retails locations like Walmart and more.
Our talented INSP team is what makes all of this success possible,
and it’s a team that is always growing. So, while our tagline is
“Heroes live here,” we definitely believe they work here, too!
The Director of Digital Content must be proficient in both the
day-to-day strategy & execution for curating and managing a
successful website as well as leading the charge on engaging- email
content strategy. This role will drive both of these key areas,
taking direction and prioritization from the VP, Digital Content
& Social Media.
This role oversees all of INSP’s website and digital content
initiatives. Driving development of smart strategies to fuel
increases in all key metrics (uniques, page views, time spent on
site) and executing engaging content strategies to deliver on KPIs.
You also will collaborate across the company on website upgrades and
digital builds, on coordinating content creation, on analyzing
campaign performance over all digital metrics. Key functions
include managing internal and external writers, blogger outreach and
coordination, and sweepstakes management. This role will take on
added strategic design and user experience responsibilities and will
lead groups both internally and externally on the website re-design
This role also steers our email newsletter program.
Responsibilities include scheduling and cadence, creative design
templates, content development and testing, database growth,
segmentation and lifecycle journey, and subscriber management.
This role will directly manage at least one employee as well as
having tangential leadership over two others, in addition to
managing external contractors.
The ideal candidate will have proven, successful experience in
managing creative digital-first content, creating websites and
digital properties. The ideal candidate has a proven track record
showing strong growth, ideally for a similar entertainment/media
property with multiple priorities and initiatives. This person
would have a decent understanding of product and technology
road-mapping as well as working on multiple website scopes at the
same time. The candidate should be well-versed in SEO functionality
as well as utilizing available tools for improving organic search
performance and metrics.
Ideally, they will have successful experience in growing an
email-based marketing program and improving key metrics such as
subscriber growth, click rates, etc. A solid understanding of web
development tools and technology and CRM publishing systems (e.g.
Salesforce Email Studio, Google Ads Manager, Moveable Ink, Litmus,
and more) is essential. This person must be a forward thinker and
understand the changing digital media landscape. The individual will
forge strong relationships with internal stakeholders and work
closely within the other departments and divisions. This position
requires a highly efficient professional with a proven skill-set in
oral and written communications, project and resources management as
well as a mind for results.
Primary Duties & Responsibilities
• Lead strategic design and user-experience vision for the
redesign of INSP.com
• Manage multiple project timelines and executions
simultaneously for maximum efficiency
• Create and manage digital content & email marketing
campaigns from conception to ? completion and results review
• Conceptualize digital-first content initiatives which could
include content development and franchises (both written, audio and
video formats) across our website and email efforts.
• Negotiate and adhere to product/deliverables timelines
between web development team, creative team, and internal stakeholders
• Maintain budgets, create and update project & monthly reports
• Ensure analytic tracking is defined and established,
working collaboratively with Digital Analytics Manager
• Ability to evaluate customer research, market conditions
and competitor data
• Stay abreast of current digital marketing & content
best practices, making suggestions to incorporate any applicable
best practices into initiatives
• Update websites continuously through content management
system; help lead potential re-design
• Provide effective communication with all departments on
• Develop training materials and provide training on
department workflow procedures
• Effectively encourage, teach and lead direct report(s) as
well as outside vendors/contractors