Careers

Digital Marketing Coordinator

    • Job Tracking ID: 512234-664486
    • Job Location: Indian Land, SC
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: January 08, 2019
    • Years of Experience: 2 - 5 Years
    • Starting Date: ASAP
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Job Description:

SUMMARY/POSITION OVERVIEW

The Digital Marketing Coordinator will support the Digital Marketing Team with specific focus on INSP’s websites and email campaigns. The ideal candidate will be comfortable with a wide range of digital disciplines spanning from social media, digital advertising and email marketing and how to optimize the website to support these efforts. This position will report to the Digital Marketing and Product Manager and will work closely with a variety of other team members across the organization including Digital Media, Creative, Promotions, Programming, Marketing, PR and Sales.

PRIMARY DUTIES & RESPONSIBILITIES

  • Gather, update and monitor content for websites, press kits, blogs, trivia and quizzes.
  • Assist in organizing website initiatives around events, specials and marathons helping to ensure campaigns align with promotional plans.
  • Work with the internal web development team to correct site issues and continue to improve the user experience across websites.
  • Submit appropriate creative and promo requests for graphics and videos.
  • Utilize SEO guidelines to optimize content and monitor search rankings.
  • Schedule weekly newsletters and special email campaigns to promote events and specials on the network.
  • Organize monthly sweepstakes and identify new opportunities to help grow email list.
  • Maintain press kit sites for original shows and help support PR team in website needs.
  • Support sales team with monthly site updates.
  • Maintenance of INSP Films websites ensuring updates are made for network airings, distribution outlets, theater presentations and press releases.
  • Planning for monthly programming, submitting requests for site banners web and making weekly changes to reflect movies and showing airing on the network.
  • Help develop, write (with the assistance and advisement of Web Content Specialist II) and build new, interesting and engaging content for blogs, trivia and quizzes.
  • Ensure photo and video galleries for our original shows and their Press Kit pages are up-to-date.

Experience and Skills:

JOB REQUIREMENTS

  • A minimum of three years coordinating digital projects related to web and email.
  • A minimum of three years professional experience with custom WordPress sites.
  • Bachelor’s degree in Marketing with emphasis in Digital Marketing
  • Working knowledge of HTML and CSS.
  • Proficient in email marketing technologies (IBM Watson Campaign Automation/Silverpop, Marketing Cloud Email Studio, etc.)
  • Preferred experience with Google Analytics and Google Ads Manager
  • Comfortable communicating technical aspects of campaigns.
  • Strong written and oral communication skills
  • Strong attention to detail.
  • Strict adherence to deadlines.
  • Ability to tackle issues and willingness to escalate as necessary
  • Ability to work in a fast-paced, results-oriented team environment with a constantly evolving workflow.
  • Well organized, able to manage multiple projects with multiple departmental contacts.
  • Creative, innovative, diplomatic, cool under pressure and fantastic interpersonal skills
  • Self-starter with good follow-through and the ability to take direction.
  • Passion for, and knowledge, of the cable television industry a plus