Job Description:
Summary & Position Overview
The INSP Digital Content and Social Media department is seeking a
Social Media Coordinator focused exclusively on organic social media
marketing and promotion.
If you want real-world, hands-on social media experience with
a top 10 cable network,
this is the job for you!
The Digital Content and Social Media team - covering organic social
media, website, email, text, and digital content creation - is
responsible for developing innovative second-screen experiences that
evolve the INSP Network into a multi-platform content destination. Our
goal is to develop, create, and implement impactful, memorable
experiences that drive linear tune-in, brand awareness and audience
engagement across multiple screens and platforms.
The Social Media Coordinator will execute social media strategies
across multiple brand channels.?That means a lot of writing (we’re
looking for those creative folks who can sling some witty words in a
few sentences or less), a lot of scheduling (so those witty words can
get published), and a lot of engagement and monitoring (you’ve got to
love "talking" to people [digitally, of course] and keep an
eye on what they say).
Creating and editing content for spaces such as TikTok, Reels and
YouTube Shorts will be central to this role. Working knowledge of
these social media platforms and all their bells and whistles is a
must!
You will play an integral part in content ideation, creation and
execution with guidance from the Director of Social Media and Social
Media Sr. Coordinator.
INSP is one of today's most popular cable television networks. At a
time when most networks are losing audiences, INSP has continued to
set records. Our unique programming approach has made us one of the
fastest-growing basic cable networks—yes, even in this era of
cord-cutting. We’re currently available to 80 million U.S. households,
24 hours a day, through more than 2,800 cable systems, TELCOs, and
digital broadcast services like the DISH Network and DIRECTV. INSP is
consistently ranked in the top 10 or better in CableFax
Daily’s Primetime Rankings (published weekly), beating out
networks like Bravo, AMC, MTV, Paramount, and more.
And, through our Imagicomm subsidiary, INSP content is distributed on
an expanding array of OTT platforms, including Netflix, Amazon Prime,
Tubi, and in retails locations like Walmart and more.
Primary Duties & Responsibilities
Primary duties include but are not limited to the following:
- Love of creative writing is a must! The primary function of this
role is writing and scheduling several posts a week across
applicable social media channels (if you don’t like writing, you
won’t like this job).
- Identify and create relatable video content using INSP’s lineup of
programming across multiple social media platforms.
- Accountable for executing the social media content calendar set by
the Social Media Sr. Coordinator.
- Take ownership of the INSP brand voice across applicable social
media channels.
- Acts as an advocate of the Network in the brand’s social media
community and as the advocate of the community within the Network,
engaging in dialogues and answering questions where appropriate.
- Gives regular feedback and insights gained from community
monitoring to help the Marketing teams evolve their strategies as
needed.
- Willing to work outside of standard business hours as needed to
support on-air events.
- Becomes a go-to social media source for the Marketing team by
staying current with the ever-changing landscape of social media
platforms, trends and tools.
- Understands the importance of operating under corporate and
industry social media best practices.
