Social Media Coordinator

    • Job Tracking ID: 512234-848845
    • Job Location: Charlotte, NC
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: March 10, 2023
    • Years of Experience: 2 - 5 Years
    • Starting Date: ASAP
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Job Description:

Summary & Position Overview

The INSP Digital Content and Social Media department is seeking a Social Media Coordinator focused exclusively on organic social media marketing and promotion.

If you want real-world, hands-on social media experience with a top 10 cable network,
this is the job for you!

The Digital Content and Social Media team - covering organic social media, website, email, text, and digital content creation - is responsible for developing innovative second-screen experiences that evolve the INSP Network into a multi-platform content destination. Our goal is to develop, create, and implement impactful, memorable experiences that drive linear tune-in, brand awareness and audience engagement across multiple screens and platforms.

The Social Media Coordinator will execute social media strategies across multiple brand channels.?That means a lot of writing (we’re looking for those creative folks who can sling some witty words in a few sentences or less), a lot of scheduling (so those witty words can get published), and a lot of engagement and monitoring (you’ve got to love "talking" to people [digitally, of course] and keep an eye on what they say).

Creating and editing content for spaces such as TikTok, Reels and YouTube Shorts will be central to this role. Working knowledge of these social media platforms and all their bells and whistles is a must!

You will play an integral part in content ideation, creation and execution with guidance from the Director of Social Media and Social Media Sr. Coordinator.

INSP is one of today's most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Our unique programming approach has made us one of the fastest-growing basic cable networks—yes, even in this era of cord-cutting. We’re currently available to 80 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs, and digital broadcast services like the DISH Network and DIRECTV. INSP is consistently ranked in the top 10 or better in CableFax Daily’s Primetime Rankings (published weekly), beating out networks like Bravo, AMC, MTV, Paramount, and more.

And, through our Imagicomm subsidiary, INSP content is distributed on an expanding array of OTT platforms, including Netflix, Amazon Prime, Tubi, and in retails locations like Walmart and more.

Primary Duties & Responsibilities

Primary duties include but are not limited to the following:

  • Love of creative writing is a must! The primary function of this role is writing and scheduling several posts a week across applicable social media channels (if you don’t like writing, you won’t like this job).
  • Identify and create relatable video content using INSP’s lineup of programming across multiple social media platforms.
  • Accountable for executing the social media content calendar set by the Social Media Sr. Coordinator.
  • Take ownership of the INSP brand voice across applicable social media channels.
  • Acts as an advocate of the Network in the brand’s social media community and as the advocate of the community within the Network, engaging in dialogues and answering questions where appropriate.
  • Gives regular feedback and insights gained from community monitoring to help the Marketing teams evolve their strategies as needed.
  • Willing to work outside of standard business hours as needed to support on-air events.
  • Becomes a go-to social media source for the Marketing team by staying current with the ever-changing landscape of social media platforms, trends and tools.
  • Understands the importance of operating under corporate and industry social media best practices.

Experience and Skills:

Job Requirements


  • BA/BS degree in journalism, communications, marketing, production, or related field.


  • 2+ years of online community management experience.
  • 1-2 years of content creation or video editing experience.


  • Has a knack for adopting emerging media quickly (Reels, TikTok, etc.) and help identify their use (if applicable) within the INSP social media strategy. Experience creating vertical video content is a plus.
  • Strong knowledge of video editing and working knowledge of graphic design using the Adobe Suite.
  • Working understanding of online community platforms, their respective content capabilities (blogs, videos, photos, GIFs, etc.) and strategic application.
  • Strong creative writing and copy-editing skills. Emphasis is on short-form copy-writing, but long-form experience is a plus.
  • Proficient and active on social media platforms such as TikTok, Facebook, Twitter, Instagram, YouTube, with professional experience operating brand pages preferred.
  • Sharp attention to detail.
  • Exceptional time-management skills.
  • Comfortable showing initiative and working cross-functionally.
  • Understands the principles of customer service and enjoys engaging with users as a brand on social media.
  • Familiarity with content management systems (like Hootsuite, Brandwatch, Buffer, WordPress, etc.).
  • Well-organized, able to manage multiple projects concurrently.
  • Willing to be a brand champion for INSP and best friend to our fans.
  • Exposure and interest in monthly analytics reporting a plus.
  • Interest in and knowledge of the television/entertainment industry a plus.


This position reports to the Director of Social Media.


This position will work a 40-hour week from the office in Indian Land, SC (just a short drive from Charlotte, NC). Remote work opportunities are prohibited. Additional/flexible hours may be required to meet deadlines in the dynamic environment of a 24/7 broadcast operation.

INSP - Who we are

By any standard, INSP is one of today's most successful cable networks and multi-media entertainment companies with a staff of talented producers and storytellers who create, acquire, and distribute premium, popular programming content across an array of platforms.

Our INSP Linear cable network is available in every market, nationwide, to more than 60 million households via Dish Network, DirecTV, Verizon FiOS, AT&T U-verse and more than 2,800 cable systems, along with vMVPD's including FRNDLY TV, SLING TV, Philo and Fubo TV. It is viewed by more than 47 million households a year and attracts a loyal audience, so much so that we rank among leaders in the total amount of time viewers spend watching.

INSP's ratings consistently exceed most high-profile networks, making us among today's highest-rated cable networks. With 7 consecutive years of year-over-year ratings increases (2014-2021), the INSP audience continues to expand. We are the only network with this record of consistent growth, and in 2021, we had the highest ratings of any year in our longstanding history.

The INSP linear network provides a trusted viewing experience, with a lineup of acquired timeless and popular classic Westerns, along with branded original programming. We feature stories of action and adventure, showcasing everyday heroes and developing new heroes with original programs.

INSP, LLC as an employer provides a collaborative work environment and values a healthy work-life balance for its employees. We offer competitive compensation, a robust benefits package for full-time employees, a 401(k) Plan (with company match), and generous paid time off.

If you want to join a talented team, that is committed to excellence, then INSP is the place for you!