Vice President, Creative Marketing & Promotion

    • Job Tracking ID: 512234-837472
    • Job Location: Charlotte Metro Area, NC
    • Job Level: Executive
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: November 17, 2022
    • Years of Experience: 10 - 15 Years
    • Starting Date: ASAP
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Job Description:

WHO WE ARE

INSP is one of the most successful media and entertainment companies that you’ve probably yet to hear of. Our flagship franchise is the INSP Network, one of today’s most popular television networks. INSP is ranked in the Top 10 or better amongst all cable networks in Primetime Rankings - beating out networks like Discovery, History, Bravo, AMC, MTV, etc. And we’re GROWING! At a time when most networks are losing audiences, INSP just completed our highest rated year ever and our momentum continues. We are one of the fastest-growing basic cable networks - yes, even in this ear of cord cutting. We are currently available in over 67 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs and satellite services like DISH and DIRECTV and on streaming services like Sling, fuboTV, Phil, Frndly TV, etc.

Through our Imagicomm Entertainment subsidiary, we also produce series and films that are distributed worldwide for a variety of audiences. You’ll find our content on an expanding array of platforms including linear channels (e.g. UPtv), subscription and free-on-demand services such as Netflix, Peacock, Amazon Prime, Fox Nation, etc. and in retailers such as Amazon, Walmart and Barnes & Noble. We also just launched a FAST Channel, The Cowboy Way, that is growing fast.

We’re also a social media powerhouse with millions of fans across Facebook, Instagram, Twitter, etc., and a digital content destination brining in millions of page views a month via our games, quizzes, blogs and much more. And Cablefax Magazine just named INSP it’s Marketing Team of the Year for ’22, so you’ll be joining an All-Star team.

SUMMARY/POSITION OVERVIEW

The Vice-President, Creative Marketing & Promotion is responsible for the strategic planning and creative execution for all video marketing assets and content for the INSP Cable Network (and associated digital and social channels), our Imagicomm Distribution arm, and the Cowboy Way Fast Channel. The position acts as the creative lead, responsible for the quality or these assets, as well as working to execute client videos and shoots needed by other departments across INSP businesses. This role is responsible for leading, inspiring, and managing the 12-person Creative Marketing & Promotion team.

We are looking for a passionate team leader who motivates as well as being a pleasure to work with. This role requires a high-level creative mind, who will further our brand evolution and can incorporate the latest techniques and technology. This role will take over a passionate, talented team producing award-level work and direct our next stage of creative growth.

PRIMARY DUTIES & RESPONSIBILITIES

  • Responsible for all elements of the creation, pre-production, production, and post-production of all on-air promotion videos, off channel ads, digital/social video content and other video projects created for other departments.
  • Manage Creative Marketing & Promotion department including operations, strategic planning, budgeting, and process development.
  • Management of priorities, workload, workflow, asset management and personnel issues of Creative Marketing & Promotion department.
  • Review and critique all work based on objectives, budgets and schedules while maintaining a high level of quality consistent with the network’s brand identity.
  • Identify and acquire resources needed for proper job function.
  • Work with EVP to develop departmental operations and production budgets.
  • Present and maintain departmental operations and production budgets.
  • Work with executive staff and EVP and collaborate with the VP, Creative Design to develop and maintain brand identity 'look and feel' of the INSP network and subsidiaries on air, off channel and across digital platforms.
  • Collaborate with the Design team to create animation and graphics needs for network on-air promotion and other video projects.
  • Establish and enforce creative policies, procedures and workflow standards.
  • Give creative direction to directors and producers who oversee the execution and implementation of video or audio projects.
  • Consult with internal departments and clients for their video needs. Oversee the creation and execution of creative concepts for digital videos, sales collateral materials, sizzle reels, marketing videos and cross-channel promotion.
  • Recruit quality people and further develop their talents and skill and mentor them to inspire high-quality creative work; promote a team atmosphere that is conducive to producing excellent work across all creative disciplines.
  • Prepare and present creative concepts to EVP, business heads and executive staff.
  • Lead and facilitate brainstorming sessions with creative team to develop marketing campaigns, on-air promotions, and other assigned creative initiatives.
  • Assist the Publicity team in the production of satellite interviews.
  • Oversee the budgets, scripting and filming of interviews, promos, custom reads, BTS footage and other content captured to support the launch and distribution of our Original Series and Movies.
  • Oversee, manage, maintain, and budget all equipment assigned to the Creative Marketing & Promotion department.
  • Negotiate contracts, hire and engage outside creative vendors to create video content to support company agendas.

Experience and Skills:

JOB REQUIREMENTS

  • Bachelor’s Degree
  • Minimum 10 years’ experience at a broadcast or cable entertainment network.
  • Evidence of a high level of expertise in all areas of video promotion and filmmaking.
  • Ability to strategically think, create and execute breakthrough video marketing campaigns across all video platforms
  • Strong storytelling ability and writing skills.
  • Working knowledge of production process in Adobe Suite and digital project organization in work order systems such as Workfront.
  • Hands on editing experience in Adobe Premiere
  • Skilled at diplomacy and getting creative feedback from multiple departments in a corporate setting.
  • Excellent written and verbal communication skills.

INSP - Who we are

By any standard, INSP is one of today's most successful cable networks and multi-media entertainment companies with a staff of talented producers and storytellers who create, acquire, and distribute premium, popular programming content across an array of platforms.

Our INSP Linear cable network is available in every market, nationwide, to more than 60 million households via Dish Network, DirecTV, Verizon FiOS, AT&T U-verse and more than 2,800 cable systems, along with vMVPD's including FRNDLY TV, SLING TV, Philo and Fubo TV. It is viewed by more than 47 million households a year and attracts a loyal audience, so much so that we rank among leaders in the total amount of time viewers spend watching.

INSP's ratings consistently exceed most high-profile networks, making us among today's highest-rated cable networks. With 7 consecutive years of year-over-year ratings increases (2014-2021), the INSP audience continues to expand. We are the only network with this record of consistent growth, and in 2021, we had the highest ratings of any year in our longstanding history.

The INSP linear network provides a trusted viewing experience, with a lineup of acquired timeless and popular classic Westerns, along with branded original programming. We feature stories of action and adventure, showcasing everyday heroes and developing new heroes with original programs.

INSP, LLC as an employer provides a collaborative work environment and values a healthy work-life balance for its employees. We offer competitive compensation, a robust benefits package for full-time employees, a 401(k) Plan (with company match), and generous paid time off.

If you want to join a talented team, that is committed to excellence, then INSP is the place for you!