Job Description:
Summary & Position Overview
TEAM UP WITH INSP!
INSP is one of today's most popular cable television networks. At a
time when most networks are losing audiences, INSP has continued to
set records. Our unique programming approach has made us one of the
fastest-growing basic cable networks—yes, even in this era of
cord-cutting. We’re currently available to over 67 million U.S.
households, 24 hours a day, through more than 2,800 cable systems,
TELCOs, and digital broadcast services like the DISH Network and
DIRECTV. INSP is consistently ranked in the top 15 or better in
CableFax Daily’s Primetime Rankings (published weekly),
beating out networks like Bravo, AMC, MTV, Paramount, and more.
And, through our Imagicomm subsidiary, INSP content is distributed on
an expanding array of OTT platforms, including Netflix, Amazon Prime,
and in retails locations like Walmart and more.
Our talented INSP team is what makes all this success possible!
The Director of Digital Content must be proficient in both the
day-to-day strategy & execution for curating and managing a
successful website as well as leading the charge on engaging- email
content strategy. This role will drive both of these key areas,
taking direction and prioritization from the VP, Digital Content
& Social Media.
Scope
This role oversees all of INSP’s touchpoints on the second screen to
help elevate the brand and drive-tune in to the network. The Director
of Digital Content & Email Marketing will be responsible for
INSP’s website and digital content initiatives. Driving development of
smart strategies to fuel increases in all key metrics such as: Unique
Users, Page Views, Daily Active Users, Time Spent on the site and
executing engaging content strategies to deliver on those KPIs. In
this role, you also will collaborate across the company on website
upgrades and digital builds, formulate a content marketing strategy,
oversee the digital content and email editorial calendars, and analyze
campaign performance over all digital metrics.
Key functions include managing internal and external writers, content
auditing, SEO, blogger outreach and coordination, product and
programming of the website, and sweepstakes management. This role will
take on added strategic design and user experience responsibilities
and will lead groups both internally and externally on the website
re-design of a reimagined INSP.com.
This role also steers our email newsletter program. Responsibilities
include scheduling and cadence, creative design templates, content
development and testing, database growth, segmentation and lifecycle
journey, and subscriber management. This role will also involve
developing SMS marketing strategy as another touch point to
communicate with our engaged audience.
This role will directly manage at least 3 employees as well as having
tangential leadership over potentially more employees, in addition to
managing external contractors, agencies, writers, and developers.
The ideal candidate will have proven, successful experience in
managing creative digital-first content (in all media formats from
written to video), creating websites, and digital properties. The
ideal candidate has a proven track record showing strong growth,
ideally for a similar entertainment/media property with multiple
priorities and initiatives. This person would have a decent
understanding of product and technology road-mapping as well as
working on multiple website scopes at the same time. The candidate
should be well-versed in SEO functionality as well as utilizing
available tools for improving organic search performance and metrics.
Ideally, they will have successful experience in growing an
email-based marketing program and improving key metrics such as
subscriber growth, click rates, etc. A solid understanding of web
development tools and technology and CRM publishing systems such as:
Salesforce Email and Mobile Studio, Google Ads Manager, Google
Analytics, Google Search Console, Bright Edge, Moveable Ink, and more.
This person must be a forward innovative thinker and understand the
changing digital media landscape. The individual will forge strong
relationships with internal stakeholders and work closely within the
other departments and divisions. This position requires a highly
efficient professional with a proven skill set in oral and written
communications, project, and resources management as well as a mind
for results.
