Director, Digital Content & Email Marketing

    • Job Tracking ID: 512234-837470
    • Job Location: Charlotte, NC
    • Job Level: Any
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: November 17, 2022
    • Years of Experience: 5 - 7 Years
    • Starting Date: ASAP
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Job Description:

Summary & Position Overview

TEAM UP WITH INSP!

INSP is one of today's most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Our unique programming approach has made us one of the fastest-growing basic cable networks—yes, even in this era of cord-cutting. We’re currently available to over 67 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs, and digital broadcast services like the DISH Network and DIRECTV. INSP is consistently ranked in the top 15 or better in CableFax Daily’s Primetime Rankings (published weekly), beating out networks like Bravo, AMC, MTV, Paramount, and more.

And, through our Imagicomm subsidiary, INSP content is distributed on an expanding array of OTT platforms, including Netflix, Amazon Prime, and in retails locations like Walmart and more.

Our talented INSP team is what makes all this success possible!

The Director of Digital Content must be proficient in both the day-to-day strategy & execution for curating and managing a successful website as well as leading the charge on engaging- email content strategy. This role will drive both of these key areas, taking direction and prioritization from the VP, Digital Content & Social Media.

Scope

This role oversees all of INSP’s touchpoints on the second screen to help elevate the brand and drive-tune in to the network. The Director of Digital Content & Email Marketing will be responsible for INSP’s website and digital content initiatives. Driving development of smart strategies to fuel increases in all key metrics such as: Unique Users, Page Views, Daily Active Users, Time Spent on the site and executing engaging content strategies to deliver on those KPIs. In this role, you also will collaborate across the company on website upgrades and digital builds, formulate a content marketing strategy, oversee the digital content and email editorial calendars, and analyze campaign performance over all digital metrics.

Key functions include managing internal and external writers, content auditing, SEO, blogger outreach and coordination, product and programming of the website, and sweepstakes management. This role will take on added strategic design and user experience responsibilities and will lead groups both internally and externally on the website re-design of a reimagined INSP.com.

This role also steers our email newsletter program. Responsibilities include scheduling and cadence, creative design templates, content development and testing, database growth, segmentation and lifecycle journey, and subscriber management. This role will also involve developing SMS marketing strategy as another touch point to communicate with our engaged audience.

This role will directly manage at least 3 employees as well as having tangential leadership over potentially more employees, in addition to managing external contractors, agencies, writers, and developers.

The ideal candidate will have proven, successful experience in managing creative digital-first content (in all media formats from written to video), creating websites, and digital properties. The ideal candidate has a proven track record showing strong growth, ideally for a similar entertainment/media property with multiple priorities and initiatives. This person would have a decent understanding of product and technology road-mapping as well as working on multiple website scopes at the same time. The candidate should be well-versed in SEO functionality as well as utilizing available tools for improving organic search performance and metrics.

Ideally, they will have successful experience in growing an email-based marketing program and improving key metrics such as subscriber growth, click rates, etc. A solid understanding of web development tools and technology and CRM publishing systems such as: Salesforce Email and Mobile Studio, Google Ads Manager, Google Analytics, Google Search Console, Bright Edge, Moveable Ink, and more. This person must be a forward innovative thinker and understand the changing digital media landscape. The individual will forge strong relationships with internal stakeholders and work closely within the other departments and divisions. This position requires a highly efficient professional with a proven skill set in oral and written communications, project, and resources management as well as a mind for results.

Experience and Skills:

Job Requirements

Education:

  • Bachelor’s degree

Experience:

  • 5+ Years’ experience leading management of a website property (including leading digital strategy, content development, SEO enhancements, and analytics) and/or other digital products in a fast-paced, deadline-driven environment.
  • 5+ Years’ experience leading email marketing initiatives and utilizing CRM project management systems.
  • 5+ Years’ experience in the digital space as it relates to the TV/media industry
  • 5+ Years’ experience in people management and cross-functional team leadership
  • Solid understanding of web production processes from concept to launch.
  • Exceptional communication and organizational skills.
  • Knowledge of creative and technical processes a plus.
  • Proven ability to build consensus and work effectively within a cross-departmental teams.

Skills/Abilities:

  • Excellent organizational and project management skills with a demonstrated ability to prioritize and manage multiple projects and campaigns concurrently.
  • Ability to evaluate vendor solutions and ability to quickly implement and utilize new solutions.
  • Strong presentation skills.
  • Strong oral and written communication skills.
  • Detail oriented and able to work well under pressure and meet deadlines.
  • Strong interpersonal skills and professional attitude.
  • Self-starter with good follow-through and the ability to take direction.

Management

  • This position reports to VP, Digital Content & Social Media

Schedule

Normal workday is 8am to 5pm, Monday through Friday; additional hours may be required to meet deadlines in the dynamic environment of a 24/7 broadcast operation. This description may expand to include other duties as required.

INSP - Who we are

By any standard, INSP is one of today's most successful cable networks and multi-media entertainment companies with a staff of talented producers and storytellers who create, acquire, and distribute premium, popular programming content across an array of platforms.

Our INSP Linear cable network is available in every market, nationwide, to more than 60 million households via Dish Network, DirecTV, Verizon FiOS, AT&T U-verse and more than 2,800 cable systems, along with vMVPD's including FRNDLY TV, SLING TV, Philo and Fubo TV. It is viewed by more than 47 million households a year and attracts a loyal audience, so much so that we rank among leaders in the total amount of time viewers spend watching.

INSP's ratings consistently exceed most high-profile networks, making us among today's highest-rated cable networks. With 7 consecutive years of year-over-year ratings increases (2014-2021), the INSP audience continues to expand. We are the only network with this record of consistent growth, and in 2021, we had the highest ratings of any year in our longstanding history.

The INSP linear network provides a trusted viewing experience, with a lineup of acquired timeless and popular classic Westerns, along with branded original programming. We feature stories of action and adventure, showcasing everyday heroes and developing new heroes with original programs.

INSP, LLC as an employer provides a collaborative work environment and values a healthy work-life balance for its employees. We offer competitive compensation, a robust benefits package for full-time employees, a 401(k) Plan (with company match), and generous paid time off.

If you want to join a talented team, that is committed to excellence, then INSP is the place for you!