Senior Manager, Traffic

    • Job Tracking ID: 512234-780355
    • Job Location: Charlotte , NC
    • Job Level: Management
    • Level of Education: Any
    • Job Type: Full-Time/Regular
    • Date Updated: July 07, 2021
    • Years of Experience: 7 - 10 Years
    • Starting Date: ASAP
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Job Description:


Traffic is critical to the success of the company as it oversees revenue dollars by managing and scheduling of programming, commercial, promotional inventory and secondary events for our "on-air" broadcasts of INSP, INI and client networks. The estimated revenue dollars associated with Traffic is in excess of $80 million.

The Senior Manager of this department oversees the Traffic staff (3 FTEs) and manages and monitors the day-to-day operations. This position is responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department.


  • Lead, design, develop and improve the Traffic team’s departmental effectiveness and efficiency base on structure, processes and traffic system (Broadway).
  • Evaluate and look for revenue opportunities by manipulating scheduled sales inventory to allow for maximum revenue placement. Provide updates to the Sales department of daily/weekly available opportunities to increase sales revenue.
  • Communicate with key organizational stakeholders (Sales) to identify and address both opportunities and reconciliation of any sales issues.
  • Build strong relationships with our Partners and Clients throughout the organization to ensure all traffic initiatives are aligned and successful in their implementation.
  • Review and evaluate Traffic department staff and deploy their resources effectively and efficiently supporting the operations of INSP and INI Networks.
  • Manage the Traffic system vendor (Operative/Broadway) to ensure organizational and operational requirements are maintained. This includes the implementation of new software upgrades and the associated data is secure and accessible.
  • Ensure the Networks’ strategy of 93.7 % is maintained daily, monthly and yearly.
  • Work as a team member within our Network Operations areas to ensure the structure and support for Master Control/Media Center, Network Services and Traffic are aligned.


Commercial Copy:

  • Oversee the receipt, review and implementation all commercial instructions and revisions.
  • Ensure that all commercial, promotional and secondary events are scheduled accurately into Broadway (Traffic system).
  • Create dub lists for Media Center.
  • Provide quality control from management level of daily sales elements schedules/placements.
  • Review and research log and copy as requested by both Sales and Agency.

Paid Programs:

  • Supervise the assignment of Paid Programming into Traffic system (Broadway).
  • Ensure the creation of paid program dub lists.
  • Review and research log and copy as requested by both Sales and Agency for all networks.

Log Management:

  • Manually adjust commercial placement based on highest dollars and/or order type.
  • Review for advertiser and product separation.
  • Review log variance reports for accuracy.
  • Ensure broadcast logs are delivered (both hard copy and digital files) to NOC and be available to provide direction to the Operations staff during off hours.
  • Create dub lists for non-paid promos, sponsorship graphics and promo credits elements for Media Center.
  • Identify content to be restored/removed from operational archives and create restore inventory for upcoming broadcast needs.
  • Ensure the accuracy and architecture of the program formats from data provided by our partners and clients outlining the content/sales/promo/graphics and other key information for the successful playout for the networks.

Client Service:

  • Communicate with Sales Leadership, Acct Execs and Ad Agencies for missing commercial copy and/or media while looking for additional revenue opportunities.
  • Communicate and work as team lead and team player with other INSP departments (Programming, Promotions, Sales, NOC/Media Center) to ensure these groups strategies and initiatives are successfully implemented.
  • Communicate errors in traffic scheduled to allow for correction and maximizing revenue availability and opportunities.


  • Review and research orders, logs and copy based on client request. Provide research and documentation on sales concerns and discrepancies.

Experience and Skills:


  • Minimum eight years’ experience in a national cable network Traffic environment
  • Must be detail oriented, committed to quality work product and well organized
  • Excellent communication skills
  • Strong analytical and problem-solving skills
  • Proficiency with Broadway Traffic System or similar national network traffic system
  • Strong team builder and coach
  • Self-starter who is reliable, professional, and dependable
  • Independent worker with excellent ability to multi-task
  • Team player to participate and support needs of entire team
  • Able to learn quickly and willingness to be part of a dynamic team
  • Desire to contribute and make an impact on process, people and organization
  • Able to express, present and embrace new ideas
  • Proficiency with MS Office
  • Punctual, regular, and consistent attendance is required
  • Must be available for extended hours, as needed.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus and work closely with data and numbers.

  • Typical office environment; travel between buildings on campus and between campuses; may travel out-of-town to attend training and meetings on an as needed basis.